Datspire Shop Privacy Policy

Version 1.1 · Effective date: 26 September 2026

1. Scope and operator

This Privacy Policy applies to the Datspire online shop at shop.datspire.com (the Shop). The Shop is operated by Datspire, a sole trader business operating in Queensland, Australia, ABN 65 769 026 203 (Datspire, we, us or our).

Datspire's annual turnover is below the threshold at which the Privacy Act 1988 (Cth) automatically applies to a business. We handle your information as if the Australian Privacy Principles applied to us in full.

Separate policies cover the Datspire website (https://www.datspire.com/policies/datspire/) and the dat.form app (https://www.datspire.com/datform/policies/). This Policy covers only the Shop.

2. Information we collect

When you browse, order or contact us, we may collect:

• your name, email address and, if you provide it, phone number;
• the delivery address and billing address you enter;
• the products you order, sizes and colours, order value and order history;
• payment details, which are collected by Shopify Payments and its payment partners (see section 4). Datspire does not see or store your full card number;
• messages you send us, including support and returns requests and any photographs you attach to a claim;
• your marketing preference, if you choose to sign up for news and offers;
• technical information collected by the Shop platform when you visit: IP address, browser and device type, pages viewed, the time of your visit and cookie identifiers used to keep your cart and checkout working and to detect fraud; and
• if you allow marketing cookies, or where consent is not asked for, information collected by the Meta pixel (see section 4).

You do not need an account to order. If you create one, we hold your account details and order history for as long as the account exists.

3. How we use your information

We use your information to:

• process and deliver your order, including sending it to our fulfilment provider (section 4);
• send you order, shipping and delivery emails;
• answer your questions and handle returns, replacements and refunds;
• detect and prevent fraud and misuse of the Shop;
• meet our legal obligations, including tax and consumer-law record keeping;
• improve the Shop, using aggregated information about how it is used;
• show you Datspire ads on Facebook and Instagram, and measure whether those ads lead to visits and orders (see section 4); and
• send you marketing email only if you have opted in. You can unsubscribe at any time using the link in any marketing email or by contacting us.

We do not sell your personal information for money. Some US state laws treat the use of advertising pixels as “sharing” personal information for targeted advertising; you can opt out as described in section 6.

4. Who we share it with

Shopify. The Shop runs on Shopify (Shopify International Limited and its affiliates, including Shopify Inc. of Ottawa, Canada). Shopify hosts the Shop, processes checkout and payments through Shopify Payments, sends our order emails, and runs fraud analysis on orders. Shopify may also use information about your visit and purchase, together with data from other Shopify stores, to improve its products, personalise experiences and detect fraud, as described in Shopify's Consumer Privacy Policy (https://www.shopify.com/legal/privacy/customers). If you pay with Shop Pay, Apple Pay or Google Pay, that provider's privacy policy also applies.

Printful. Every product is printed and packed to order by Printful, Inc. (11025 Westlake Dr, Charlotte, North Carolina, USA) and its subsidiaries. To fulfil your order we send Printful your name, delivery address, phone number if provided, email address, and the items ordered. Printful uses this to produce, pack, ship and track your order and to handle any production or delivery claim. Printful's own privacy policy is at https://www.printful.com/policies/privacy.

Delivery carriers. Printful hands your name, address and phone number to the postal or courier service that delivers your parcel.

Email. Order, shipping and delivery emails are sent through Shopify from orders@datspire.com. Emails about a return or claim come from returns@datspire.com.

Others where the law requires. We may disclose information where required by law, to protect our rights, or to a professional adviser bound by confidentiality.

Meta (Facebook and Instagram). We use the Meta pixel, a piece of code from Meta Platforms, Inc. and Meta Platforms Ireland Limited, to advertise the Shop on Facebook and Instagram and to measure how those ads perform. When it runs, the pixel sends Meta the pages and products you view, items added to your cart, checkouts started and purchases (including order value, currency and product IDs), your IP address, browser and device details, and Meta cookie identifiers. To match these events to Meta accounts, it may also send hashed (scrambled) versions of your email address or phone number. Meta uses this information under its own Privacy Policy (https://www.facebook.com/privacy/policy). We also share our product catalogue with Meta (product names, prices, images and links); it contains no personal information.

5. Overseas disclosure

Your information leaves Australia in the normal course of an order:

• Shopify stores and processes data in Canada, the United States and other countries where Shopify and its subprocessors operate.
• Printful produces orders at its own facilities in the United States (Charlotte and Dallas), Mexico (Tijuana), Canada (Toronto), Latvia (Riga), Spain (Barcelona) and the United Kingdom (Birmingham). It also uses partner facilities in Australia, Japan and Brazil. Which facility handles an order depends on the product, stock and the delivery address. Your order and delivery details are visible to the facility that fulfils it and to Printful's systems in the United States and the European Union.
• Meta processes pixel data in the United States, Ireland and other countries where Meta operates.

These recipients are bound by their own privacy laws and by their contracts with us, but the Australian Privacy Principles may not apply to them and you may not be able to seek redress under Australian law against them.

6. Cookies

The Shop uses essential cookies set by Shopify for the cart, checkout, security and fraud prevention. With your consent where it is asked for, it also uses analytics cookies and Meta advertising cookies (such as _fbp and _fbc).

The Shop shows a cookie banner. Where the banner asks for your consent, Meta's pixel and advertising cookies run only after you accept. In other places they may run when you visit.

You can opt out at any time:

• by changing your choice through the cookie or privacy-choices link in the Shop footer;
• by blocking or deleting cookies in your browser (blocking essential cookies will stop checkout working);
• by using a browser that sends a Global Privacy Control signal, which we honour as an opt-out; or
• through Meta's ad settings and “Your activity off Meta technologies” (https://accountscenter.facebook.com/).

7. Retention

We keep order records, including your name, address and what you bought, for at least five years after the order to meet Australian tax and consumer-law requirements, and then delete or de-identify them. Support messages are kept for two years after the matter is closed. Marketing preferences are kept until you unsubscribe. Shopify and Printful keep their own records for the periods in their policies.

8. Security

The Shop is served over HTTPS. Payments are handled by Shopify Payments, which is certified to PCI DSS Level 1; card details never reach Datspire's systems. Access to the Shop's admin is protected by two-factor authentication. No internet service is completely secure, and you should keep your own account details safe.

9. Access, correction, deletion and complaints

You can ask us to show you the personal information we hold about you, correct it, or delete it. Email privacy@datspire.com. We will respond within 30 days. We may need to keep some order information to meet our legal obligations even after a deletion request, and we will tell you what we have kept and why.

10. If you are in the United Kingdom or the European Economic Area

The Shop does not currently deliver to the United Kingdom or the European Economic Area. If you are in one of those places and have a question about your information, contact privacy@datspire.com.

11. Children

The Shop is intended for adults; you must be 18 or over to place an order. We do not knowingly collect personal information from anyone under 18 in connection with an order; if you believe we have, contact us and we will delete it.

12. Changes to this Policy

We may amend this Policy to reflect changes to the Shop, our providers or the law. Each published version states its effective date, and material changes are notified before or when they take effect.

13. Contact and privacy complaints

Datspire — sole trader business operating in Queensland, Australia — ABN 65 769 026 203

Privacy enquiries and complaints: privacy@datspire.com

Orders and support: support@datspire.com

Security reports: security@datspire.com

If you make a privacy complaint, we will review it and respond in writing with the outcome and any action taken. If your complaint remains unresolved, you may contact the Office of the Australian Information Commissioner at https://www.oaic.gov.au/privacy/privacy-complaints.